I spent 6 years as National Publicist with The Greater Union Organisation, where I personally developed and orchestrated publicity and promotional campaigns on such international and local film releases as “Country”, “Molly”, “Crosstalk”, “Down And Out In Beverly Hills”, “A Passage To India”, "The Slim Dusty Movie", "Razorback", and many others.

During this period I organised media schedules for Charlton Heston, John Cleese, Garry McDonald, Nicole Kidman, Slim Dusty, Gregory Harrison, Vince Colosimo, Judy Davis, James Fox, Lord John Brabourne, Sir David Lean, to name a few. This also included working on all the classic Disney films such as “Fantasia”, “Peter Pan”, “Bambi” and many others.

In 1986 I established Lionel Midford Publicity, and I have since personally orchestrated publicity and promotion campaigns for over 46 feature films, 30 stage productions, numerous special events and in excess of 700-plus national concert tours.

Lionel Midford Publicity offers a personalised service with literally 24-hour access to all clients ensuring that their concert tours, stage productions and feature films are handled with the best possible media coverage, in order to achieve a successful association.

For Sydney Hilton Hotel Cabaret Seasons:

4 tours with George Benson, Peter Allen, Shirley MacLaine, Kool And The Gang, 2 tours with Jose Feliciano, Shirley Bassey, Eartha Kitt, Barry White, Al Jarreau, The Pointer Sisters, Dionne Warwick, 2 tours with Neil Sedaka, 2 tours with Richard Clayderman, Kool And The Gang featuring J.T.Taylor, Wayne Newton, The Everly Brothers, Burt Bacharach, Leo Sayer and Cybill Shepherd.

For Event Entertainment:

Tom Jones, The Irish Rovers, 2 national tours of Will Millar’s Irish Band, 5 national tours with the legendary Victor Borge, Glen Campbell, Irish comedian Hal Roach, 2 National tours of Sir Howard Morrison, 3 National Concert Tours of Morriston Orpheus Choir, Don McLean, the stage production of "Ireland" starring Liam Harney and Will Millar, Charlie Landsborough, the National tour of "The Stars Of The Bolshoi", "Cirque Dreams", John Denver musical "Whisper The Wind" in New Zealand and Imperial Russian Ballet Company’s "Nutcracker" in New Zealand, Australian tour of Imperial Russian Ballet Company's "Swan Lake", the Australian tour of Imperial Russian Ballet Company's "Nutcracker", the Australian tour of Imperial Russian Ballet Company's "Festival of Russian Ballet", the Australian tour of Imperial Russian Ballet Company's "Sleeping Beauty", the return Australian Tour by popular demand of Imperial Russian Ballet Company's "Festival of Russian Ballet", Charley Pride, Irish Comedian Brendan Grace and "Take Me Home: The Life and Music of John Denver" starring Bevan Gardiner.

For the late Peter Korda:

Janis Ian and 2 national concert tours of Anne Murray.

For Andrew McManus:

Barry Manilow, Shaggy, 4 national tour for Randy Crawford, 3 national tours of diva Thelma Houston, Village People, Natalie Cole, Peter Paul and Mary, The Temptations featuring Dennis Edwards, America, Air Supply, The Beach Boys featuring Mike Love, Bruce Johnston, David Marks and John Stamos, ex-Van Halen Sammy Hagar, Christopher Cross, Dionne Warwick, Wayne Newton, Engelbert Humperdinck at Sydney Opera House, Suzi Quatro, Tony Bennett, the initial publicity of "The Spirit Of The Dance", Secret Garden "Earthsongs" Australian Tour , Welsh-born baritone Aled Jones, Katherine Jenkins, The World Farewell Tour of Nana Mouskouri and George Benson and Al Jarreau "Givin’ It Up" Australian Tour.

For Davidson Promotions:

8 national tours of Gene Pitney, 2 tours of Country Music legend Don Williams, The National Dance Theatre of Ireland's "Rhythms Of The Dance", The Delltones’ 40th and 50th Anniversary Tour and 3 National tours of Bobby Vee.

For Lennard Promotions:

2 national concert tours of Engelbert Humperdinck, Janis Ian, David Gates, Pat Boone, Joan Armatrading, The Motels featuring Martha Davis, 2 National tours of Leo Sayer, 4 National Tours of Eric Burdon & The New Animals, 3 national tours of Boney M Featuring Liz Mitchell, King of The Twist Chubby Checker, The Imperial Circus of China, 2 National Tours of Jose Feliciano, Dr Hook featuring Ray Sawyer, Neil Sedaka, Brian Cadd, The Manhattan Transfer, Luc’Nica Slovak National Folklore Ballet, Ottmar Liebert + Luna Negra, Donny Osmond, Richard Marx, Weird Al Yankovic "Straight Outta Lynwood" Tour, The Black Crowes, Sebastian Bach, Best Of British Rock with Spencer Davis Group and The Manfreds, 2 national tours of The Bangles, Aled Jones, Bonnie Tyler, The Stranglers, 2 National Tours with Alice Cooper, Elaine Paige, Deep Purple, Don McLean, Weird Al Yankovic, The Pointer Sisters and Johnny Clegg.

For Hutchison Entertainment Group:

Demis Roussos, Peter Starstedt, 2 National Tours of The Siberian Cossack Dance Company, Nana Mouskouri, The 200th Anniversary World Tour of The Kiev Ballet, 2 national tours of The Great Red Army Choir & Dance Ensemble, The Imperial Ballet Company’s Flying Tzars, State Ballet of Russia production of "Romeo And Juliet", The Russian National Ballet production of "Romeo & Juliet", "Swan Lake", "Sleeping Beauty" and "Nutcracker" and Les Ballets Grandivas "Men In Tutus"

National Pop Culture Expo:

Lost In Space’s Major Don West - Mark Goddard at Parramatta Convention, "The Robinson Robot – Body And Soul" tour starring Dick Tufeld and Bob May, Supanova Pop Culture Expo 2003 Sydney with guests Kenny Baker (Star Wars) and Brent Strait (Andromeda), Supanova Pop Culture Expo 2003 Brisbane with guests David Prowse (Star Wars), Peter Mayhew (Star Wars) and Bruce Hopkins (Lord Of The Rings), Supanova Pop Culture Expo 2004 Sydney with guests David Carradine and George Takei (Star Trek),Supanova Pop Culture Expo 2004 Brisbane with guests Sean Astin (Lord Of The Rings), John Rhys Davies (Lord Of The Rings), Penny Johnson Jerald (Star Trek: DS9) and John Noble (Lord Of The Rings), Friends of Science Fiction Convention Sydney with guests Kevin Sorbo and Laura Bertram (Andromeda), The Reward Challenge Events’"Survivor" Convention Sydney with guests Tom Buchanan and Lex van den Berghe, Supanova Pop Culture Expo 2005 Brisbane with guests Ray Park, Temeura Morrison (Star Wars Episode III), Daniel Logan (Star Wars Episode II) and Devon Murray (Harry Potter), Supanova Pop Culture Expo 2005 Sydney with guests John Rhys Davies (Lord Of The Rings), Matthew Lewis (Harry Potter), Richard Hatch (Battlestar Galactica), Gates McFadden (Star Trek: The Next Generation), Nicole de Boer (Star Trek: Deep Space Nine), John Billingsley (Star Trek Enterprise), Dominic Keating (Star Trek Enterprise) and Robin Atkin Downes (Babylon 5), SciFi Extreme Convention with Special Guest Jonathan Frakes, Supanova Pop Culture Expo 2006 Brisbane with guests John Schneider (Smallville) and Summer Glau (Serenity), Supanova Pop Culture Expo 2006 Sydney with guests Summer Glau (Serenity), Clare Kramer (Buffy The Vampire Slayer), Kevin Weisman (Alias), Mira Furlan (Babylon 5) and Colin Cunningham (Stargate SG-1), with guests Karl Urban (Lord Of The Rings), Billy Dee Williams (The Empire Strikes Back), Ron Glass (Serenity) and Aaron Douglas (Battlestar Galactica), Supanova Pop Culture Expo 2007 Sydney with guests Nicholas Brendan (Buffy The Vampire Slayer), Sam J. Jones (Flash Gordon) and Nicki Clyne (Battlestar Glactica), Supanova Pop Culture Expo 2008 Brisbane/Melbourne with guests James Kyson Lee (Heroes), Jewel Staithe (Serenity/Stargate Atlantis), Lou Ferrigno (The Incredible Hulk), Michael Winslow (Police Academy), Teryl Rothery (Stargate SG1) and David Harris (Warriors), Supanova Pop Culture 2008 Sydney/Perth with guests Jewel Staithe (Serenity/Stargate Atlantis), Nichelle Nichols (Star Trek), Kandyse McClure (Battlestar Glactica) and Jared Padalecki (Supernatural), Supanova Pop Culture Expo 2009 Brisbane/Melbourne with guests Hayden Panetierre, Bonnie Piesse, Richard Hatch and Todd McFarlane, Supanova Pop Culture Expo Sydney/Perth 2009 with guests Karl Urban, Jake Lloyd, Dirk Benedict, Richard Hatch, Herb Jefferson Jnr., Rachelle Lefeuvre and Gil Birmingham, Supanova Pop Culture Expo Brisbane/Melbourne 2010 with guests Karl Urban, James Marsters, Alex Meraz, Corin Nemec, Gareth David Lloyd, Yuri Lowenthal, Larry Bagby and Mary McDonnell,Supanova Pop Culture Expo Sydney/Perth 2010 with guests Eliza Dushku, Charisma Carpenter, Dichen Lachman, Chaske Spencer, Daniel Logan, Lou Ferrigno, Michael Winslow, Joe Kubert,Mark Lutz and Summer Glau, Supanova Pop Culture Expo Brisbane/Melbourne 2011 with guests Jodelle Ferland, Tom Felton, Peter Williams, Dileep Rao, Denis O'Hare, Clare Kramer, Katee Sackhoff and Colin Baker: Supanova Pop Culture Expo Sydney/Perth 2011 with guests Tom Felton, James Marsters, Gareth David Lloyd, Barbara Eden, Bill Daily, Larry Hagman, Julie White, Sean Maher, Amy Acker, David Nkyl and Corin Nemec; Supanova Pop Culture Expo 2011 Brisbane/Melbourne with Special Guests Christopher Lloyd, Val Kilmer, Billy Boyd, Colin Morgan, Julie Benz, Evanna Lynch, Scarlet Byrne, Cassidy Freeman, Renee O'Connor, Richard Horvitz and Neil Kaplan: Supanova Pop Culture Expo 2012 Gold Coast/Melbourne with Special Guests Summer Glau, Edward James Olmos, Jaimie Alexander, Peter Facinelli, Wil Wheaton, Janet Fielding, Chandler Riggs, Supanova Pop Culture Expo 2012 Sydney/Perth with Special Guests Tricia Helfer, Christopher Lloyd, Verne Troyer, Stanislav Ianevski, Natalia Tena, Noah Hathaway, Yvonne Craig, Callum Blue, Mercedes McNabJennifer Hale, Stephanie Nadolny, John Viener, Matthew Reilly and Vic Mignogna; Supanova Pop Culture Expo 2012 Brisbane/Adelaide with Special Guests Richard Kiel, Malcolm-Jamal Warner, Luke Perry, Cassandra Petersen aka Elvira, Chris Rankin, Alfie Enoch, William Melling, James Marsters, Felicia Day, Nelsan Ellis, Gareth David-Lloyd and Tom Felton; Supanova Pop Culture Expo 2013 Gold Coast/Melbourne with Special Guests Ray Park, David Hasselhoff, Rose McGowan, Eliza Dushku, Barbara Eden, Adam Baldwin, Natalia Tena, Michael Rosenbaum, Sam Jones, Sylvester McCoy, Graham McTavish, Stephen Hunter, Dean O'Gorman, Mark Ferguson, Kostya Tszyu, Cast of "Sushi Girl": Noah Hathaway, Destin Pfaff, Tony Todd, James Duval, Kern Saxton and Andy McKenzie; Supanova Pop Culture Expo 2013 Sydney/Perth with Special Guests Carrie Fisher, David Hasselhoff, Karl Urban, Alan Tudyk, Margot Kidder, Clare Kramer, Oliver and James Phelps, Eve Myles, Kai Owen, Bradley James, Tom Hopper, Rupert Young, Eoin Macken, Adam Brown, Jed Brophy, Aidan Turner, Lauren Tom, Richard Horvitz, Greg Cipes; Supanova Pop Culture Expo 2013 Brisbane/Adelaide with Special Guests George R.R Martin, Jerome Flynn, Mark Addy, Michelle Fairley, Virginia Hey, Joe Flanigan, Stanislav Ianevski, Christian Antidormi, Dominic Monaghan, Liam McIntyre, Todd Lasance, Dean O'Gorman, John Callen, Sean Maher, Zoie Palmer, Terry Molloy, Steve Cardenas, Gary Jones and Garry Chalk; Supanova Pop Culture Expo 2014 Gold Coast/Melbourne: Lucy Lawless, Zoe Bell, Freema Agyeman, Gigi Edgley, Ron Glass, Temuera Morrison, Finn Jones, Gary Lockwood, Keir Dullea, Lindsay Wagner, Peter Mayhew, Michael Rooker, Verne Troyer and Emmanuelle Vaugier; Supanova Pop Culture Expo 2014 Sydney/Perth: Stan Lee, Rose McGowan, Erin Gray, Terry Molloy, Manu Bennett, John Barrowman, Katie Cassidy, Jon Heder, Steve Bacic, John Jarratt, Michael Rosenbaum, Ming-Na Wen, Jamie Bamber, Richard Kiel and George Lazenby; Supanova Pop Culture Expo 2014 Adelaide/Brisbane: Jack Gleeson, Manu Bennett, Neve McIntosh, Alan Tudyk, James and Oliver Phelps, Louise Brealey, Rupert Young, Austin St John, Walter Jones, Gil McKinney, Peter Hambleton, Victor Webster, Zach Galligan, Robert Knepper, Torri Higginson, John Jarratt, Tahmoh Penikett, Jamie Bamber, Grant Imahara, James Kyson and Nathan Jones; Supanova Pop Culture Expo 2015 Melbourne/Gold Coast: Jason David Frank, James Marsters, Todd Haberkorn, Tyler Hoechlin, Jessica diCicco, George Takei, Nichelle Nichols, Walter Koenig, Charisma Carpenter and Robin Lord Taylor; Supanova Pop Culture Expo 2015 Sydney/Perth: Nathan Fillion, Liam McIntyre, Todd Lasance, Elizabeth Henstridge, Graham McTavish, Danielle Panabaker, Adam Baldwin, Christopher Knight, Susan Olsen, Mike Lookinland, Kristin Bauer van-Stratten, Austin St John, Walter Jones, Kevin McNally, Dean Haglund, Rekha Sharma and Gary Jones; Supanova Pop Culture Expo 2015 Adelaide/Brisbane: Barbara Feldon, Barbara Eden, Christopher Judge, Jon Heder, Dean Haglund, Fred Williamson, Stef Dawson, Matthew Lewis, Matthew Nable, Nick Frost, Michael Rosenbaum, Peter Mayhew, David Yost, Karan Ashley, Summer Glau, Butch Patrick, John Jarratt and Greg Van Borssum.

For Abstract Entertainment and Roy Ortuso:

Barry Williams from "The Brady Bunch", Jimmy "JJ" Walker, Italian singing sensation Al Bano, Eighties Icon Howard Jones, from Las Vegas "Barbra and Frank – The Concert That Never Was", Go West with Pseudo Echo and Paul Gray, Jose Feliciano, Paul Young and Tony Hadley, Italian superstar Zucchero, Howard Jones, and Italian singing sensation Umberto Tozzi with special guest Natalie Colavito 2008 Australian Idol finalist, Gary Puckett, National tours with Elvis To The Max featuring Max Pellicano, 10CC featuring Graham Gouldman, B.J Thomas, Belinda Carlisle, The Sun Records Story, The Kings of Country, Midge Ure, The Manhattan Transfer, Ladies of Country, Psychic Sally, Zucchero, The Bootleg Beatles, Reach Out, Gary Puckett, Tony Hadley, Hot Chocolate, Taylor Dayne and Belinda Carlisle.

For Mark Rafter and Retfar Entertainment:

The Rhythms Of Ireland, 2 National tours with Drum-Tao: "The Beat Of The Drum" and "The Martial Art Of The Drum". This will be followed by the return season of "Rhythms Of Ireland", "Mother Africa" at Jupiters Casino, Drum Tao: "The Samurai Of The Drums", the National Tour of "Cirque Mother Africa" and "Celtic Illusion".

For Dennis Smith:

Village People, Gerry & The Pacemakers with Special Guest Doug Parkinson, 2 National tours with Joe Longthorne, The National Dance Theatre of Ireland's "Rhythms Of The Dance", Direct from Las Vegas "The Rat Pack", China's prestigious Sichuan Opera Company's production of "China's Princess Turandot" and "Hooray For Hollywood" featuring John Michael Howson, National Dance Company of Ireland's "Rhythm Of The Dance", Village People, Des O'Connor, the return of Village People, "Here Comes The Night" starring Joe Camilleri, Vika Bull and Vince Jones, Isla Grant and "Here Comes The Night" starring Joe Camilleri, Vince Jones and Christine Anu.

For Tony Brady and ATA AllStar Artists:

Gilbert O'Sullivan, 2 National tours with Petula Clark, The Manfreds, 3 National tours with The Searchers, Secret Garden, The Bands Of The Irish Guards, Dame Cleo Laine and Sir John Dankworth, The Bar At Buena Vista presents Cuba's Grandfathers Of Soul, 4 National tours with Antal Szalai and His Gypsy Band, the Indian media for "The Merchants Of Bollywood" at the Enmore Theatre in 2005, The Searchers 2010 and 2011 Tours, National return season of "The Merchants Of Bollywood" at Sydney State Theatre, Creole Choir Of Cuba, the Return of The Bar At Buena Vista - The Grandfathers of Cuban Music, Petula Clark, The Hollies, The Glenn Miller Orchestra, The Tommy Dorsey Orchestra and The Searchers.

For Other Promoters:

RRolf Harris, Joe Cocker, Country Music Star Barbara Mandrell, Louise Mandrell, Air Supply, Dannii Minogue, Corey Feldman, Georgie Fame, Tuck and Patti, Nat Adderley, Jimmy Witherspoon, 2 National tours with Kenny Ball and His Jazzmen, James Morrison, Ronnie Scott, Mick Fleetwood's The Zoo featuring Billy Thorpe, 8 tours with The Sounds Of The Supremes, 2 tours with Tom T. Hall, 4 tours with Johnny Tillotson, Maynard Ferguson, Graham Parker, 2 tours with Mickey Rooney, Kathryn Grayson and Van Johnson, Donald O'Connor, John and Donald Mills, Florence Henderson, comedian Steady Eddy, Carlotta and Her Beautiful Boys, Margarita Pracatan, Country Music legend Charley Pride, 5 National Tours with Max Merritt and The Meteors, Show Of Hands, Comedian Carl Barron, David Campbell, Glenn Tilbrook, Comedian Stevie Starr, Italo-Australian Comedian Joe Avati, Chris Barber's Jazz & Blues Band, Las Vegas Entertainer Bill Acosta, 4 National tours with Jazz Performer Barbara Morrison, 2 National tours with The Bachelors with John Stokes, The English Chamber Singers with Dr Martin Neary, Glenn Shorrock, Dennis Locorriere, the voice of Dr Hook, Emily Saxe, Tommy Cash, "Dare To Dream" featuring Jane Rutter, David Helfgot, and Pot Pourri, Brendan Bowyer, International Magic Master Joe Labero, Austrian Vocal Consorts Passatempo, 2 National tours with Elvis To The Max featuring Max Pellicano, 6 National tours with Kevin Bloody Wilson, "The Dance Of The White Horses" starring Senor Fernando Alvarez, John St Peeters, International stage production of "Zorba The Ballet", Roy Parnell, Hypnotist Peter Powers, Vienna Boys Choir, The Romantics, Percy Sledge with Special Guests Renee Geyer and Doug Williams Band, The Mikis Theodorakis Orchestra, Steve Ross, The Georgian State Dance Company, The Umbilical Brothers' "Speedmouse", "A Slice Of Soul" with Margaret Urlich and Peter Cupples, Graham Gouldman's 10CC, Patrice Marques' "Paris Can Can", Jazz Legend Mark Murphy, "Show Us Your Roots" at Sydney Opera House featuring seven of Australia's up-coming Comedians, Michael Edgley's production of "Drumstruck", Irish Entertainer Dominic Kirwan, Richard Street's Temptations, The Spencer Davis Group, Isla Grant, David Strassman's "Get Chuck'd" Australian Tour, Johnny Preston, Lee Kernaghan's "Outback To The Beaches" Tour, "Lawson - Demon And Dreams" starring Max Cullen, Comedienne Kitty Flanagan, "Queen - It's A Kinda Magic" Australian Tour, Mario Maiolo's production of "Motown Magic" from Las Vegas, Comedians Eddie Ifft, Arj Barker, Fiona O'Loughlin at the Sydney Opera House, "Another One Night Stand" at the Capitol Theatre with Judith Lucy, Jimeon, Corinne Grant, Akmal, Bob Franklin, Lawrence Money and Red Symons, Maxine Nightingale, Bobby Rydell, Scared Weird Little Guys at the Enmore Theatre, Greg Meyer, 2 Sydney tours with Broadway star Christine Andreas, "A Concert for Max Merritt" at Melbourne's Palais Theatre, The Kiev Ballet performance of "Swan Lake" and "Sleeping Beauty" National tour, The Tribute to Pavarotti on the big screen at Greater Union, Village Cinemas and Birch Carroll & Coyle cinemas nationally in February 2009, starring Andrea Bocelli, Jose Carreras, Placido Domingo, Sting and Zucchero, and Kevin Bloody Wilson in "Excess All Areas", the 21st Anniversary Bluesfest Side Shows tours featuring The Gipsy Kings, Orquesta Buena Vista Social Club, Dr John and The Lower 911, Jools Holland and his Rhythm & Blues Orchestra featuring Gilson Lavin, Ruby Turner and Louise Marshall, Ozomatli, John Mayall, Rodriguez and Joe Bonamassa, James Van Praagh, The Kinsey Sicks, "Busting Out" starring Bev Killick and Emma Powell, Aled Jones for "Classical Destinations Series III", Rhonda Burchmore in "Legs II", Michael Jackson "HIStory - This Is It" starring Kenny Wizz, Gerry Marsden, the World's foremost expert on Price Behaviour Mike Baghdady and the 22nd Anniversary Bluesfest Side Shows 2011 tours featuring Toots and The Maytals, Luciano, The Jah Messenjah Band, Michelle Shocked, Tim Robbins and the Rogues Gallery Band, Raul Malo, Los Lobos, Warren Haynes, Funky Meters, Trinity Roots and Trombone Shorty; the 23rd Anniversary BluesFest Side Shows 2012 tours of 10CC, Great Big Sea, Trombone Shorty and Orleans Avenue, Fabulous Thunderbirds, Seasick Steve, Steve Earle, Kenny Wayne Shepherd, Angelique Kidjo and Keb Mo; Kevin Bloody Wilson "The First of the Final Australian Tours"; the 24th Anniversary BluesFest Side Shows 2013 tours of Seth Lakeman, Ben Caplan, Blind Boys of Alabama, Sweet Honey In The Rock, Allen Toussaint, Jake Shimabukuro, Jimmy Cliff, Jon Anderson and Shawn Colvin; Tom Burlinson shows "Now We're Swingin'", "Sinatra: A Life In Song" and "Sinatra At The Sands", Bobby Bruce, "Forever Young" Starring Rob Caudill Life In Song"; and the Australian CD Release of Status Quo's new album "Bula Quo!".